Pegasus



“Pegasus,” the mythical winged horse and neon icon is atop the Magnolia Hotel in downtown Dallas. The 40-foot Pegasus was originally designed by J.B. McMath in 1934 as an emblem of a then young Mobil Oil Company. However, the image of Pegasus first appeared on the world stage as early as the late 19th century, when several members of the Standard Oil Trust began using the winged horse to identify their fuels. ExxonMobil continues to use “Pegasus as its trademark bringing a message of freedom and technological empowerment to automobile drivers across the country, as it once did in popular magazines.” A hybrid image of a swift winged steed, Pegasus, soon became a symbol of the growing City of Dallas and throughout its life the sign has shone as a beacon on the Dallas skyline, welcoming its citizens, greeting travelers and newcomers.